Archive for April, 2009
How to: Love
April 8, 2009 by ric, under artworks, film / photographic, inter-bodies / half-objects, stories / dreams, thoughts, videos.
Below is a re-appropriation of an intel commerical and music video using text from a wiki-how article entitled ‘how to love’.
Avolition follows here a similiar line of thought .in terms of emotional response and atmosphere. However, Avolition does not close on it self, leaving the machinic voice develop sort of platonic affair with it self. Lets not forget that Avolition is already conceived ‘visible’ platonic affair and not one which necessarily imposes its ‘platonicism’ on its spectators. Love in this clip however is fundamanetally technologically introvert, we only experience the theatrical suffering offered by the clear positioning of humans and machines (machines as narrator / humans as objects with desires that need administration) – the intangebility of the machine describing love whereas it will never experience it. The spectator in this sense is a passive one (Jacques Ranciere) who cannot enter into an ‘actual’ conversation about the definition and ethics that constitute love, or an empirical definition or knowledge production of such experience. This could be expanded and this is what I hope to have started with Avolition. Love is not intrinsicly human, instead it inhabits inside the relationships and social systems that we produce. “Under this light” (as in the stage set up when passing by Avolition at night) technology might have a place for co-producing the meaning and rules of love. But would this mean that it could also co-consume it as well?
And on another note, how can one make up rules about something as undefinable as love in the first place? It seems to always be an ongoing project.